Streamlining Product Design for Mobile App by Martin BERLEMONTStreamlining Product Design for Mobile App by Martin BERLEMONT

Streamlining Product Design for Mobile App

Martin BERLEMONT

UX Designer

Product Designer

Design Systems Specialist

Drupal

Figma

Moqups

Switch From A Desktop Site To A Mobile First Approach Webapp

A nice challenge, and a great experience closer to the project leaders.

Seine-et-Marne is the world's leading tourist destination (yes, Disneyland Paris is there).I participated in the overhaul of all interfaces, and more particularly in a "mobile-first" approach.

Redesigning all the navigation of an institutional portal and transforming it into a tourist destination site, what a challenge!

THE BRIEF:

“Internet users only connect to our sites with their telephone (+90%), but our sites are not really responsive, and our content does not correspond to mobile use."

“We want to offer an immersive visit experience, by offering a large part to the visual."

THE PROBLEM:

A site in CMS (Drupal) with a very long and complicated development.

A lot of information available, but a content architecture to be completely reviewed.

Great content creation efforts, unfortunately not highlighted.

KEY FUNCTIONS:

Cartography (Open Street Maps),

Route calculation (Google Maps),

IS interfacing (Apidae),

Bookmarking tools,

Content criteria (inspirational engine),

Inclusive Design.

MY INTERVENTION: UX / UI / DATA

As part of this project, I reviewed all the interfaces, user paths, and key features (favorites, mapping, filters, search engines and affinity engines).