Switch From A Desktop Site To A Mobile First Approach Webapp

A nice challenge, and a great experience closer to the project leaders.

Seine-et-Marne is the world's leading tourist destination (yes, Disneyland Paris is there).I participated in the overhaul of all interfaces, and more particularly in a "mobile-first" approach.

Redesigning all the navigation of an institutional portal and transforming it into a tourist destination site, what a challenge!

THE BRIEF:

“Internet users only connect to our sites with their telephone (+90%), but our sites are not really responsive, and our content does not correspond to mobile use."

“We want to offer an immersive visit experience, by offering a large part to the visual."

THE PROBLEM:

A site in CMS (Drupal) with a very long and complicated development.

A lot of information available, but a content architecture to be completely reviewed.

Great content creation efforts, unfortunately not highlighted.

KEY FUNCTIONS:

Cartography (Open Street Maps),

Route calculation (Google Maps),

IS interfacing (Apidae),

Bookmarking tools,

Content criteria (inspirational engine),

Inclusive Design.

MY INTERVENTION: UX / UI / DATA

As part of this project, I reviewed all the interfaces, user paths, and key features (favorites, mapping, filters, search engines and affinity engines).

DELIVERABLES:

Personas, User Flows, Content Mapping, Mockups and Figma Prototypes for desktop and mobile versions.

Methodology.

Starting From Uses To Offer A Quality Service

Reconcile great diversity of content with a mobile-first approach? Easy !

Main Topics :

Ideation workshops

Focus groups

User Research

Field Research

Personas Definition

User Flows Design

Wireframing

HD Prototyping

Integration

CUSTOMER FEEDBACK :

“Switching to a mobile-first approach has allowed us to refocus on the essential: the service delivered to the visitor.

We had underestimated, in terms of overall user satisfaction, the importance of functions such as cartography and bookmarking. 

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