When approached to design the e-commerce experience for Lone Fox Home, I was excited to translate the founder's distinct YouTube and interior design presence into a sophisticated digital shopping destination. The challenge was to capture his signature Magnolia-inspired aesthetic while creating something uniquely ownable for his brand. I focused on creating an airy, editorial-style layout that mirrors the thoughtful curation you'd find in a high-end home goods boutique. Working with the founder's existing hand-drawn elements, I integrated these personal touches throughout the site to maintain authenticity while elevating the overall design language. The result is a clean, sophisticated e-commerce experience that balances minimal design with warm, inviting elements.

The design features carefully considered details like serif typography for headlines, ample white space, and an elegant color palette of neutral tones with subtle peach accents. I paid special attention to the product photography presentation, creating layouts that allow each piece to breathe while telling a cohesive story about the brand's aesthetic.

What makes this project special is how it transforms a YouTuber's personal brand into a credible, sophisticated home goods destination without losing the approachable, DIY spirit that his audience loves.