This project was particularly exciting as I got to shape the entire digital presence for a premium CBD wellness brand from the ground up. Taking their sophisticated brand identity, I crafted a digital experience that would elevate their products through thoughtful, minimalist design. I wanted the website to feel like a high-end wellness sanctuary, so I chose a warm, neutral color palette that creates a sense of calm and luxury. Beyond the web design, I art directed the product photography, envisioning elegant hand poses that would communicate both the premium nature of the products and their therapeutic benefits. I carefully considered every detail, from the subtle curved elements that guide the eye through the page to the spacious product grid that gives each item room to breathe. The result is an e-commerce experience that feels more like a curated wellness journey than a typical online store.

When I took on this project, the team's homepage was already underway and needed some updating. My first task involved redesigning the hero section and choosing product photography that represented what we wanted to convey from our photoshoot. The second task was refreshing their product section with a more interesting layout, and to add additional informational sections on the rest of the page - so users could learn about what makes the product unique.

As the project progressed, adding in new pages such as the Join Us and Category page made it necessary for me create wireframes so that we could get an understanding of how the content would read and flow. Here I worked on different variations of the layouts to present to the team for further discussion

Next I moved on to a really unique part of the site. At the top of the hero section sits a top bar where the user can search for a consultant to purchase from. By clicking the 'Find A Consultant' link users can browse through consultants based on whose they've recently met at their product gathering. On the right side of this bar consultants and customers can login to their account.