reporting.dev is a low-code app helping small SaaS founders streamline and fast-forward their product development process by letting them create their dashboards easily using a drag-and-drop dashboard builder.

What it is: A low-code web app for building live dashboards.

Who it’s for: Non-tech founders, tiny teams, and overloaded startup PMs.

My role: Ran the entire design show—research, UX, UI, design system, and hand-off.

Non-techy founders who are looking to build a simple dashboard for their physical/digital product

Small founders looking to build an MVP as quickly as possible

Startups that are looking to build internal dashboards without any hassle

Problem validation – Got access to data and insights gathered by the founding team, performing research validating the idea.

Idea testing – User flows → quick wireframes → internal testing.

We took rough wireframes through iterative prototypes, layering in data connections, state logic, and accessibility rules until they became a polished app—visually clean on the surface yet driven by a feature-rich engine below.

Unified Widget Library – one tab with every chart, table, KPI card, and text block, plus instant theme switching. All categorized

Action Widgets – buttons, filters, and date pickers to make the dashboards as interactive as possible for end users.

Saved Widgets – tweak a widget once, save it, and drop that tuned version anywhere.

Global Variables – define a metric or date range once; reuse it across dashboards and auto-update everywhere.

Canvas Settings – one-click controls for background, primary color, padding, fonts, borders—designer candy.

Every element got componentized on a scalable basis, and the Atomic design approach in Figma.

Clickable prototype tested with internal team and several prospective users; fixed pain points and edge cases (such as resizing widget guidelines, moving and overlapping widgets, and action widgets bugs).

First time to dashboard ~15 minutes

8 out of 10 test users built a complete dashboard in under 15 minutes on their very first try

Average “setup satisfaction” rating in exit survey: 4.6/5