After putting together the mood board, I picked out more specific colors for the brand that reflected the soft feminine feel that I set out to make. The Bree Serif Light font was customized to be more cohesive with the logo by adding elements to the logo. For example, changing the bottom terminals (or ends of the letters) on the uppercase G and C to be reminiscent of the ribbon shape in the logo. Then, a circle was added to the upper terminals on the lowercase A, R, and C, and the descender (the dangly bit on the bottom) of the lowercase Y to match the center of the flower in the logo.