Candor | Brand Identity + Marketing

Sam

Sam Dubeau

Holographic logomark stickers created for laptops and workstations
Holographic logomark stickers created for laptops and workstations

Candor

Candor began as a platform to help managers and teammates foster stronger relationships through team-building exercises and rituals, solving for the pains of a digital-first working environment. It was designed to help people find belonging and do their best work together. During my time as Senior Brand Designer and Marketing Lead, I developed a full scope identity and website, along with messaging, positioning, multi-channel content strategy, and marketing materials.
Detailed Brand Identity Guidelines for Candor
Detailed Brand Identity Guidelines for Candor
Brand swag; enamel pins in 2 colourways
Brand swag; enamel pins in 2 colourways
Logo refresh process sketches
Logo refresh process sketches
Original logomark versus new design
Original logomark versus new design
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Posted Mar 28, 2025

Full scope brand identity design with logo refresh, along with website design, messaging, positioning, multi-channel content strategy, and marketing materials