Poet Coffee Brand Identity
Sam Dubeau
Typographic logo design composed of a stylish high-contrast serif with 6 variations for playful application
Poet Coffee
Crafting the perfect blend
I developed the idea for Poet Coffee as part of a Creative Market partnership for their ambassador content campaign. The brief was simple: create an elevated identity for a coffee roaster and cafe and share the process.
Here’s the basis and how this bold brand came to life! ☕️
Poet Coffee is a modern coffee roaster and cafe that places premium quality at the forefront of everything it does. Designed for both coffee connoisseurs and everyday enthusiasts, Poet redefines the coffee experience through a blend of refined flavour and a commitment to craftsmanship and sustainability.
Going beyond the coffee itself, the brand embraces a design-forward philosophy, infusing tasteful flair into every touchpoint. From eye-catching packaging to curated brewing accessories, every detail reinforces the dedication to quality. This bold visual language reflects a lifestyle of intentionality, making Poet Coffee a ritual for those who appreciate substance and style.
Takeaway cup designs featuring the signature repeating geometric pattern and large logo
Takeaway packaging for treats and baked goods with a fun set of stickers to seal them for freshness
Customer loyalty cards doubling as business cards in 2 colourways with the serif P as a stamp
Package design for whole coffee bean bags with separate printed bellybands for each roast type
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Posted Jun 3, 2025
Developed an elevated coffee brand identity, blending refined taste with a bold, sophisticated treatment of geometric shapes and a quaint colour palette.
