The Key | Logo + Brand Identity

Sam Dubeau

Horizontal primary logo for The Key brand identity
Horizontal primary logo for The Key brand identity

The Key

A brand for those who live deliciously

The Key was designed as a luxury event planning business specializing in gatherings with a twist. 🍒
Pairing with Creative Market for their ambassador content campaign, I was inspired to create a brief that leaned into decadent, intimate celebrations, using refined typography and irresistible textures to play with the senses.
Matching a chic bespoke logo with classic type treatment, and a collection of sophisticated print pieces, I created an identity that's undeniably swoon-worthy.
Variations of The Key logo, displayed on matchbooks and debossed on leather
Variations of The Key logo, displayed on matchbooks and debossed on leather
Round coasters in a deep evergreen with embossed gold
Round coasters in a deep evergreen with embossed gold
Embossed envelope stamp for The Key in a round logo treatment
Embossed envelope stamp for The Key in a round logo treatment
Square business card for The Key printed in luxe gold foil on mahogany
Square business card for The Key printed in luxe gold foil on mahogany
Envelope pocket folders for The Key in 3 colour variations: merlot, evergreen, and vintage blush
Envelope pocket folders for The Key in 3 colour variations: merlot, evergreen, and vintage blush
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Posted Mar 26, 2025

Matching a chic bespoke logo with classic type treatment, and a collection of sophisticated print pieces, I created an identity that is undeniable swoon-worthy.

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