Growth marketing for a stair renovation company (SME)

At JB Stair Renovation, I helped transform their online presence to attract more visitors and convert them into leads. Here’s how I did it:

Developing an Online Strategy: I started by researching the target audience and analyzing competitors. This helped me choose the right positioning and channels to reach potential customers effectively.

Search Engine Advertising (SEA): I used SEA to target people actively looking for stair renovation services.

Meta Ads: I ran Meta ads to increase local awareness of JB Stair Renovation.

Website Redesign: I redesigned the website, focusing on usability and neuromarketing principles to make it more engaging and easy to navigate.

Conversion Rate Optimization (CRO): I optimized the intake form on the website, making it simpler for visitors to request quotes, which increased the number of leads.

Content Creation: I produced authentic photos and videos to profile the company and highlight the owner’s personal brand, building trust with visitors.

The Result: The results were impressive. JB Stair Renovation saw a significant increase in website traffic and lead conversions. The authenticity and trust built through the content led to the company being fully booked for 3 to 4 months. Demand was so high that we had to pause the Meta ads.

This project showed how a well-planned online strategy, combined with neuromarketing, targeted advertising, and user-friendly design, can drive business success. JB Stair Renovation is now well-positioned for continued growth and excellent customer service.