Project for WeVize: Enhancing Conversion for a Bathroom Contract

I had the opportunity to work with WeVize, an app designed specifically for bathroom contractors. My role was to improve the app’s user experience (UX) and user interface (UI) design, as well as streamline the onboarding process to boost conversion rates.

To start, I provided in-depth advice on UX/UI design. I focused on creating an intuitive and user-friendly interface that would make it easy for new users to navigate the app and understand its value quickly. This involved redesigning key elements of the app and optimizing the onboarding process to ensure a smooth and engaging user journey.

In addition to enhancing the app itself, I also created a compelling website for WeVize. The website was designed to attract potential users and provide them with clear information about the app’s benefits and features. To drive traffic to the website and increase app downloads, I ran targeted Meta ads. These ads were carefully crafted using neuromarketing principles to resonate with the target audience and motivate them to take action.

I handled all aspects of content creation, from video and photography to ad design and copywriting. By applying neuromarketing and behavioural design principles, I ensured that every piece of content was engaging and persuasive. This comprehensive approach included designing the website, creating ad copy, and producing visual content that highlighted the app's unique value.

The combined impact of the improved app design, optimized onboarding, and effective advertising was significant. WeVize began to see a steady stream of daily new app downloads in both the App Store and Play Store, demonstrating the success of the comprehensive strategy we implemented.

This project showcased the power of a well-rounded approach that includes user-centric design, strategic marketing, and the application of psychological principles to drive business growth.