I had the pleasure of working on a personal branding project for a budget coach whose goal was to attract municipalities and organizations as clients. Here’s how I helped her achieve this:

Developing the Strategy I began by creating a comprehensive marketing and sales strategy. I conducted thorough research on the buying behavior of her target audience, which guided the development of her value proposition, branding, and overall marketing approach.

Building the Personal Brand I developed her personal brand to reflect her expertise and unique approach. This involved designing a brand identity that resonated with her target audience and clearly communicated her value.

Website Creation I translated her brand into a professional and user-friendly website, incorporating neuromarketing principles to ensure a seamless user experience. The website not only presented her services effectively but also included a webshop where her target audience could purchase programs and training sessions, complete with online payment options.

Content Creation To enhance her online presence, I produced authentic photos for her website and social media channels. These visuals helped to establish a strong and trustworthy personal brand.

The Result The result was a cohesive and compelling personal brand that positioned her as an expert budget coach. The website and webshop provided an easy and engaging way for municipalities and organizations to explore and purchase her services.

This project highlighted the importance of a well-rounded approach to personal branding, combining strategic planning, insightful research, user-centric design, and authentic content creation to achieve business goals.