Designing a kitchen companion app

Freshly is your go-to solution for effortlessly managing groceries in and out of the kitchen. Freshly simplifies grocery management by suggesting recipes based on your available items, showing expiration dates, and sending reminders. The shared shopping list feature minimizes confusion in shared spaces, saving on groceries and reducing wastage for an organized and efficient shopping experience.

Individuals today face challenges with time and patience regarding cooking and maintaining a healthy diet. Youngsters often struggle with tracking kitchen items and lack knowledge about recipes, leading them to opt for ordering food and spending money. There's a clear absence in effectively managing the movement of food into and out of the kitchen.

Before delving into primary research, I aimed to assess the products currently available in the market. Are they providing what the user needs? Are they enough helpful to the user to keep them engaged for long term usage? In order to ascertain the goals of the app and identify the target market, we collected app reviews from users of Yummly and SideChef.

A total of 30 individuals participated in the survey, targeting people aged between 20 and 40 years. The survey questions primarily focused on users' visits to grocery stores, the frequency of food wastage, and the time taken to decide on meals. The target audience comprised mainly young college students residing in shared spaces, single professionals, and married working women.

I interviewed 7 potential users to explore how they manage their dietary requirements, handle groceries, successfully regulate the flow of food in and out of the kitchen. Whether they use any tools for these tasks? Are they relying on any other methods for tracking and shopping.

College students living in shared living spaces, single professionals with busy work life, working mothers with growing kids with constant food requirements.

These personas helped prioritize user types and generate ideas for combined solutions. Building personas directed the problem-solving process and uncovered new design opportunities.

I started brainstorming on how to solve the major problems. How can we comprehensively make it seamless for the user to complete these tasks daily?

These are the initial sketches I came up with in an attempt to solve some of the major issues mentioned by the users.

I started brainstorming on how to solve the major problems. How can we comprehensively make it seamless for the user to complete these tasks daily?

Thanks for your time :)