Writing Sample - Press Release for U.S. Outdoor Brand
Muna Anazodo
MEET YOUR TICKET BACK TO LIVING FREE OUTDOORS IN 2021.
The more the merrier is the theme for a season of adventures with Bear Butt’s Double Hammie - a rugged camping hammock made for sharing.
For Immediate Release: Camping is officially 2021’s wanderlust activity as 1 in 6 Americans migrate from the virtual social landscape of 2020 to big outdoor adventures. Reconnecting with family, friends and as much fresh air as possible is topping wish lists across the country.
As you head out with your posse, Bear Butt is running a sitewide sale this spring to help campers share the gift of clear nights beneath the stars with its best-selling Double Parachute Camping Hammock.
What it means to swing in a Bear Butt Double Hammie.
A “virtually unbreakable fabric” is a common theme from 100’s of reviews - a must for gear designed to suspend multiple people above the ground on a massive 10’ x 6’ bed.
These hammocks get top marks for durability with triple reinforced stitching and heavy duty fabric, ropes & carabiners built to carry 500 pounds with ease and resist wind and water despite a total package weight of just 1.6 pounds.
When Hard & Soft are complements, not opposites.
How often do you wake up and think, “Where am I?”. That may happen with Bear Butt’s 210 thread count taffeta fabric - feels like luxuriously soft hotel sheets but...is that an owl flying overhead?? Luckily, you are giving yourself/your loved one the gift of sleeping through the night anyway.
Bear Butt pairs softness with the toughest parachute nylon. At a 75 denier rating, these hammocks are generally 5 deniers stronger than the competition.
Whenever, wherever, be Bear Butt ready.
Setting up your hammock is as easy as watching this 1 minute video. Simple living activated!
How happy is too happy? No such limit for Bear Butt.
It is certainly not rare to see Bear Butt customers reviews like, “...this is the best thing to happen to me this year”.
Not surprising with the 100% Guaranteed Happy Customer Policy. No back & forth, no limits, no costs = completely hassle-free (or ‘happy-full’) refunds/replacements.
Why blend in when you can stand out
Bear Butt believes passion comes in many shades, just like its hammocks! There are enough patterns sold over the years that some owners never meet anyone with the same hammock.
With contemporary designs always in development, signing up for the VIP Club gives loyal customers first crack at limited editions. And the Happy Customer Policy includes refunds/replacements for color changes.
Visit https://bearbuttteam.com/ to get pumped up for your next group adventure.
About Bear Butt
Bear Butt was founded in 2015 with the ultimate goal of delivering high quality outdoor gear at the fairest prices designed to fuel lives of adventure without compromise.
Bear Butt guarantees quality, durability, comfort, affordability and service as hallmarks of any product journey experience. The company’s unique and nonconformist approach has powered its growth within the outdoor gear market from a small business selling 30 hammocks a day to a trusted American outdoor gear brand.
With a strong customer base and innovative additions to the evolving outdoor product line, Bear Butt is breaking new ground and growing to meet the needs of an increasingly bold and diverse adventure market. For more information on the brand’s story, products & offerings, visit https://bearbuttteam.com/ and follow via Instagram and Facebook.
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Posted Jan 4, 2025
Bear Butt designs products that fuel adventure without compromise. Developing PR content for the brand increased traffic across key channels.
