Tote Bag Design Project

I designed a series of bold, logo-forward tote concepts that make Adfin’s brand impossible to ignore. Using their dark green and white palette, I pushed expressive graphics while keeping production practical and print-ready — built to travel far beyond the booth.

This project demonstrates my ability to extend a digital-first brand into physical, high-impact collateral without losing consistency.

Adfin is a fintech platform built specifically for modern invoice payments. Unlike generic payment processors, Adfin is designed from the ground up to handle the operational and communication complexities of getting invoices paid.

The platform helps businesses get paid faster and at lower cost — across multiple payment methods and communication channels — without friction or manual follow-up.

Objective Create high-impact event merchandise that reinforces brand recognition while feeling bold, modern, and unmistakably Adfin, something that did not look like a designer slapped on the logo

Increase brand visibility at fintech and startup events

Turn a simple tote into a walking billboard

Maintain brand consistency while pushing visual energy

Deliver print-ready assets for the 2026 event season

Designed bold tote concepts that push Adfin’s dark green and white palette into high-visibility event graphics. Each option keeps the logo central while introducing dynamic elements to increase memorability. Delivered print-ready Figma files with multiple production-ready variations for 2026 events.

The tote designs were created to support Adfin’s presence at fintech conferences and startup events throughout 2026. As reusable merchandise, they extend brand visibility beyond the event floor — transforming attendees into mobile brand ambassadors.

The final assets provided flexible production options, allowing the team to select designs based on event audience and tone.