Technical Data Sheet + Iconography System
Scott DS Young
Technical Data Sheet + Motion System
Objective
Design a scalable system that transforms complex technical content into clear, visual communication across print, digital, and motion.
The solution unified layout, iconography, data visualization, and animation into one cohesive framework.
A unified system combining layout, data visualization, and iconography across Azul’s technical and sales materials.
Challenge
Azul’s technical materials were dense, difficult to scan, and inconsistent across platforms.
The work required:
Simplifying complex information without losing accuracy
Creating hierarchy for both technical and non-technical audiences
Managing three distinct product color systems without visual overload
Designing visuals that function in both static and motion environments
Clear structure and spacing turn complex product details into readable, actionable information.
Approach
Structured content into clear, modular layouts
Built a flexible system for consistency across all platforms
Designed custom iconography to support quick scanning
Standardized graph and data visualization styles
Reduced visual noise to focus on clarity and hierarchy
Developed motion-ready assets for web and presentations
Delivered editable templates for internal team use
Motion extends the system—ringing clarity and engagement
to web and social.
Used for a presentation and linkedin post
A flexible icon system designed for clarity across light, dark,
and multi-brand color environments.
Iconography + Visual System
Developed a custom icon library to support technical storytelling across fact sheets, white papers, and digital touchpoints.
Icons, color, and layout work together as a unified system—balancing clarity, brand expression, and scalability across formats.
Standardized data visualization improves clarity and consistency
across all materials.
Deliverables
Modular layout system across three product platforms
Custom icon library for technical communication
Branded one-page technical data sheets
Unified graph and data visualization styles
Motion-ready assets for web and presentations
Editable templates (Illustrator, Figma, PowerPoint)
Outcome
A cohesive visual system that brings clarity to complex technical content.
The redesigned data sheets improve readability through stronger hierarchy, cleaner layouts, and consistent visual language.
Motion extends the system into digital—adding clarity, engagement, and flexibility across marketing and product storytelling.
Complex information, made clear—across every format.
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Posted Dec 11, 2025
Redesigned Azul’s technical data sheets into a scalable visual system—combining layout, iconography, and motion to simplify complex product information.
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Timeline
Jun 2, 2025 - Jun 6, 2025
Clients
Azul
