Tusk & Quill: Building a Scalable Editorial Design System
Scott DS Young
Project Overview
Independent publications often struggle to create consistent, high-quality social content. Every post requires new design decisions, making content production slow and difficult to scale.
For Tusk & Quill, I designed an editorial design system that transforms long-form articles into reusable social content through consistent typography, graphic elements, templates, and carousel layouts.
Workflow
Started with one editorial article
Explored layouts using Figma
Refined typography and hierarchy
Built reusable components
Created repeatable content templates
Produced multiple social formats from one source
Brand Foundation
Established a consistent visual language through typography, color, and editorial hierarchy that serves as the foundation for all future content.
Creates visual consistency across every piece of content.
Logo Usage
Reusable Graphic Elements
Designed reusable interface elements—including buttons, dividers, decorative accents, and layout treatments—that create consistency across every post.
Speeds up production through reusable interface components.
Content Templates
Developed flexible templates for recurring editorial formats including article summaries, debate questions, reading recommendations, event announcements, and pull quotes.
Gives editors repeatable layouts for recurring content.
Editorial Content Templates
Applied the design system to a complete carousel series, demonstrating how a single long-form article can be transformed into engaging editorial content.
Demonstrates how one article becomes multiple engaging social posts.
Demonstrates how one article becomes multiple engaging social posts.
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Posted Aug 1, 2026
Designed a reusable editorial design system with templates, typography, and brand assets that transform long-form articles into consistent social content.
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Timeline
Jun 1, 2026 - Jun 20, 2026
