OpenJDK Migration Guide — Lead Generation UX Design

Redesigned Azul's ebook download experience to reduce friction and improve conversion opportunities.

The project transformed a traditional multi-step workflow into a streamlined landing page and modal-based lead capture experience that keeps users focused on a single goal: downloading the guide.

The redesign combined content strategy, conversion-focused UX, trust-building elements, and interaction design to create a more efficient lead-generation journey.

The original experience required users to navigate from a promotional landing page to a separate form page before accessing the ebook.

This additional step created unnecessary friction and interrupted the conversion journey.

The goal was to simplify the process while maintaining the information needed for lead qualification and preserving trust throughout the experience.

Consolidated the conversion flow into a single experience

Replaced the secondary landing page with an integrated modal form

Simplified content hierarchy to highlight key guide benefits

Added recognizable enterprise customer logos as trust signals

Designed an accessible form experience for lead capture

Created a dedicated thank-you and download state

Maintained consistency with Azul's visual system and brand guidelines

Users clicked the primary CTA and were redirected to a separate page containing a duplicate message and form.

The redesign created a more streamlined lead-generation experience by reducing unnecessary navigation and keeping users focused on a single conversion path.

By combining content, trust signals, form design, and download access into one cohesive workflow, the experience delivers a clearer and more efficient journey from initial interest to content download.