Hi, I’m Scott — your go-to graphic production designer. I help brands craft social media visuals that are not just eye-catching but tell a story. My goal is to turn everyday posts into content that connects with your audience, making your brand feel approachable, dynamic, and memorable. I work in Canva, Figma, or whatever software works best for you to bring your vision to life.

Client Goal Create a cohesive social media graphic line that elevates your content, making it more engaging and visually appealing to your community.

Founders & Entrepreneurs

B2B companies

Healthcare & Finance

Startups

Marketing and Product Leaders

Software companies

By focusing on clean design, clear messaging, and attention to detail, I help your content stand out while staying true to your brand’s personality.

The original color palette was updated from muted tones to a more vibrant, modern palette. This refreshed palette highlights the brand’s creativity and professionalism, making the visuals feel both dynamic and polished.

The refreshed palette blends rich, modern tones to give the brand a vibrant, professional edge. Violet adds creativity and sophistication, Forest brings stability, Salmon injects warmth and energy, Onyx provides contrast and clarity, and Ice brightens and supports readability. Together, these colors guide visual hierarchy and bring a cohesive, engaging personality to every piece of content.

The chosen typeface, Open Sans, is a versatile sans-serif that adapts seamlessly across headings, body text, and captions. Its clean, modern design enhances readability, clarifies the message, and guides the reader’s attention through the content effortlessly.

A central focus of the project was reimagining the diagrams to make complex processes clear and approachable. Visual elements were chosen to organize information harmoniously, ensuring it’s easy for the audience to digest.

Supporting resources were developed to maintain consistency: a Social Media Kit showcasing the Graphic Line, and a Diagram Library outlining the creation of diagrams and research visuals—both with ready-to-use assets for seamless application across content.