Copywriting and Social Media for #EUinfluencer 2022

The #EUinfluencer is an annual event hosted by ZN that shines a spotlight on the most prominent social, economic, and political influencers in the European Union.

In its sixth year (2022), #EUinfluencer ranked the top 50 Twitter (now X) influencers and highlights category leaders on LinkedIn and Instagram, offering a comprehensive overview of those shaping conversations across key platforms.

Working closely with ZN’s Marketing Squad, I helped define the event’s voice and energy. My responsibilities included:

Crafting engaging email invitations and promotional materials to spark curiosity and drive attendance.

Coordinating social media activation to ensure the campaign’s message was clear, timely and resonant across platforms.

Writing and managing content before, during and after the event, keeping momentum high and the community engaged.

I also authored the eBook “How to Become an #EUinfluencer: Top Tips from the Influencers Themselves”, which provided insights from top EU influencers. This comprehensive approach ensured that the campaign’s voice, messaging and digital presence were consistent and engaging across every touchpoint.

Click here for more: https://www.justinckw.com/client-work/euinfluencer2022