A global electrification solution provider, involved in developing next-generation technologies, providing consulting services, and conducting workshops for industries, research organizations, and academic institutions.

The client came to me with their existing website that has been developed by the founder himself using WordPress. He realized how poorly designed it was and wanted a new and fresh online presence to create a trustworthy and professional image among their prospects and customers.

In the initial meeting, considering the time restriction for the website launch, we ended up finalizing a simple website design that still covers all their services, solutions, and other details to effectively communicate their value to their visitors. Finally, we laid out a plan into something like this ⤵

In this strategy session, I’ve gathered key information from the client such as their services, solutions, mission & vision statements, testimonials, and more along with establishing the voice & tone. The goal was to ensure that the website copy effectively communicates their expertise to their potential customers. It was evident that the copy needed to maintain a professional tone to instill trust and establish authority in the minds of their website visitors.

I’ve created quick high-fid wireframes in order to finalize the website content. While confirming, language, actions, and labels were some of the factors prioritized above all.

After wireframing, I started the logo design process where the goal was to craft a simple, modern, and professional logo for their brand that embodies their brand personality & attributes like trust, professionalism, next-gen, emerging, innovation, and stability.

Respecting the time constraints, I've designed a simple, yet modern and professional website layout. It effectively showcases all of their solutions and services while communicating their business value.

After finalizing the UI designs, I built the entire website and made it adaptive to different devices using WordPress and Elementor.

After the successful website launch, I continued to provide comprehensive support for website maintenance, as well as creating social media designs, stationery items, and other collateral as needed. This ongoing support ensured the client's online presence remained up-to-date and consistent with their new brand visual identity.

Finally, the new design played a crucial role in elevating the client's brand image, establishing trustworthiness, and projecting a highly professional image among their prospects as per the goal. The positive feedback received from their clients and prospects alike validates the impact of the fresh look, which contributed significantly to improving the overall business image and success.