On this project I helped a brand 'Mothers Matter Initiative' approach their target audience with a clear and concise ad for their website engagemnent.

Audience Clarity:

The target audience is mothers. Immediately my goal was to clearly communicate that this ad is directed towards moms highlighting products and services like the “Birthing Plan,” “Postpartum Planner,” and supportive articles for mothers. The call to action, “Shop Now,” is straightforward, making it clear what the user is expected to go and shop on the website.

2. Persuading My Audience

The tagline “Where Moms are Loved For Appreciating Themselves” taps into the emotional core of the brands targeted audience. It appeals to the mom's desire for self-care and recognition, which is a strong persuasive element.

3. Engaging With My Audience

Using visuals and message directly appeal to mothers, making my target audience feel seen and understood. The focus on self-appreciation creates an emotional connection, encouraging moms to engage with the brand. Additionally, the layout of the ad (including clear product images and a simple call to action) helps maintain interest.