LITTLE MARGIN | Fictional Brand Guide
bau yue
LITTLE MARGIN / For the words worth keeping.
Self-initiated fictional concept. AI-assisted. Not commissioned.
Seven pages explore an editorial identity for an invented paper-goods brand: brand idea, mark and usage, colour palette, typography, layout and imagery, do/do not examples, and notebook-wrap/gift-card applications.
The original corner-rule and period symbol is paired with literary typography and original AI-assisted still-life imagery. The guide and application mockups are digital concepts.
Created with ChatGPT assistance. The images shown are flattened PNGs. Independently editable text and layout sources are retained separately. No physical production, client work or measured result is claimed.
Original corner-rule and period mark with concept usage guidance.
Colour palette for a fictional paper-goods brand.
Typography and editorial hierarchy.
Layout and imagery. Original AI-assisted still-life photograph.
Do/do not guidance. Crowded mini-examples are intentionally labelled DO NOT.
Notebook-wrap and gift-card concept mockups. No manufacturing claim.
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Posted Oct 21, 2026
Self-initiated fictional paper-goods brand guide: mark, palette, type, layout and application concepts. AI-assisted. Not commissioned.
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