SIDEHOUR | Fictional Social Campaign
bau yue
SIDEHOUR / The Day Bag
Self-initiated fictional concept. AI-assisted. Not commissioned. No client material or measured results.
Six original social concepts for one fictional everyday bag brand: three organic layouts, two paid-static concepts and one Story. The person is AI-generated, not a real endorser. No ads were run.
Concept, copy and visual direction, created with ChatGPT assistance. The images shown are flattened PNG previews. Independently editable text and layout sources are retained separately. No manufacturing claim.
Organic concept 2: For the long way home.
Organic concept 3: Room for the in-between.
Paid-static concept 1. Fictional; no ad was run.
Paid-static concept 2. Fictional; no ad was run.
Story concept. Self-initiated, AI-assisted and not commissioned.
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Posted Oct 21, 2026
Self-initiated fictional bag campaign: 3 organic, 2 paid-static concepts and 1 Story. AI-assisted. Not commissioned; no ads or results claimed.
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