SUNSLOW | Seaside Refreshments

SUNSLOW is a self-initiated identity and social-content concept for a fictional seaside refreshments cafe. The brief was to turn an everyday pause into a small coastal escape, with a visual language that feels sunny, welcoming and easy to recognise.

The idea starts with a distinctive, unhurried wordmark and Sol, an original sun character raising a citrus drink. Papaya orange, butter yellow and oat cream create the warmth; cocoa linework and a tidal-blue accent add structure. Rounded geometry, relaxed editorial typography and a sunlit citrus still life bring the world together.

The system extends across three distinct social executions: character-led, product-led and typographic. Takeaway cups and a tote concept show how the same ingredients can carry beyond the feed without losing their personality.

Deliverables include an original vector identity and mascot, a colour system, social artwork, packaging applications and reusable SVG artwork. AI-assisted imagery supports the art direction. This is fictional concept work, not a commissioned client project; no commercial results are claimed.