Leaf & Ladle | Botanical Brand Identity

LEAF & LADLE is a self-initiated identity concept for a fictional botanical pantry and supper club, built around the everyday pleasure of sharing food.

The visual idea starts with a spoon that becomes a leaf. This original symbol connects the pantry and the table, supported by an expressive serif wordmark, a warm green and cream palette, pale citrus accents, and a lively spoon-sprig illustration.

The system extends into pantry-label and table-card concepts, alongside three finished social executions: an open invitation, a pantry story, and a warm statement of brand personality. Each execution has its own composition while sharing a consistent editorial voice.

The project combines identity design, art direction, packaging exploration, campaign copy, and static social design. AI-assisted still-life imagery is paired with separately laid-out vector typography and graphics. This is fictional concept work, not a commissioned client project or a claim of commercial results.