STILLFORM | Fragrance Identity & Social

STILLFORM is a self-initiated identity and social campaign for a fictional fragrance and objects studio. The brief was to create a quiet, premium world that feels distinctive without relying on ornamental packaging or exaggerated product claims.

The idea begins with three spatial impressions: FOLD, TRACE and AFTER. A restrained wordmark, offset interval symbol and chapter-based naming system turn those impressions into a flexible visual language. Chalk, mineral grey and graphite establish the palette, while frosted glass, ceramic, linen and brushed metal guide the art direction.

The project brings the system into a product-family image, packaging studies and three 1080 × 1350 social executions. Each post has a different role: material detail, product introduction and typographic atmosphere. Together they show how one core idea can move across identity, image-making and concise campaign copy.

Fictional brand. AI-assisted concept imagery. No real client or commercial results are represented.

Tools used: ChatGPT.