RUXA | Fictional Body-Care Identity
bau yue
RUXA / A daily ritual. In full colour.
Self-initiated fictional concept. AI-assisted. Not commissioned.
Six pages explore a bold identity for an invented body-care brand: concept, wordmark and type, colour and geometry, key visual, packaging, and poster/social applications.
The identity combines an original typographic arrangement, paired-stroke symbol, repeated geometry and original AI-assisted imagery. Packaging and product applications are visual concepts.
Created with ChatGPT assistance. The images shown are flattened PNGs. Independently editable text and layout sources are retained separately. No real product, ingredient benefit, certification, client work or measured result is claimed.
Wordmark and type. Original typographic arrangement and paired-stroke symbol.
Colour and geometry. Fictional identity system.
Key visual. Original AI-assisted imagery; no real endorser.
Bottle and carton concept mockups. No manufacturing claim.
Poster and social concepts. Not commissioned; no campaign was run.
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Posted Oct 21, 2026
Self-initiated fictional body-care identity: wordmark, colour, key visual, packaging and social concepts. AI-assisted. Not commissioned.
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