The brief was simple on

The brief was simple on paper: build flox.ai's marketing site in Framer. The actual work turned out to include a problem nobody had flagged yet, form submissions were landing in Gmail and just... sitting there. No sorting, no routing, easy for sales to miss a lead entirely in a full inbox.

I didn't want to ship a site that technically "had a contact form" while quietly generating leads nobody would ever see. So I built a lightweight automation alongside the site itself: Every form submission gets logged directly into Notion, where sales already lives day to day, instead of getting buried in an inbox.

I tested this with both Zapier and Make before deciding. Zapier was the more obvious choice, but Make won on cost for a workflow this simple, no reason to pay for headroom we didn't need.

What shipped: A responsive marketing site in Framer, built and maintained end to end A Make automation routing every lead submission into a structured Notion database A visible, actionable lead list for sales, instead of an inbox they'd have to dig through

What I'd flag honestly: This wasn't a "notice a broken system through deep research" problem, it was closer to noticing an obvious gap while building something else, and treating it as part of the deliverable rather than someone else's problem to solve later.