Creation of an ECommerce Brand Selling Lightsabers and Cosplay

Adegan's Armory offers fans a curated selection of lightsabers, cosplay outfits, and related accessories. The company stands out as the European distributor for Sabertrio, a renowned brand known for its high-quality lightsabers. In 2022, Adegan expanded its offerings to include a variety of products made in France, particularly leather goods, highlighting its commitment to supporting local businesses.

Initially launched as a small secondary project on a simple website, the brand later pivoted with a rebranding and a new e-commerce site. For this project, I designed the entire site on Webflow, which was then exported to Shopify via Udesly. This approach allowed the brand to benefit from Shopify's marketplace functionality without being limited in terms of design or user experience. Within five months, the updated website delivered impressive performance, surpassing the previous platform’s annual revenue. I then supported Adegan in building its brand awareness, helping it become a recognized player, present at all major conventions, and a profitable main business.

Brand guidelines

E-commerce website (Shopify)

Posters and stationery

Merchandising

Communication plan

Social media recommendations

Copywriting

Webflow

Shopify

Client-first

Relume

Weglot

Udesly

Adobe Creative Suite

Figma