Creation of the Branding of a Coding School

Geoffrey Adam

Brand Designer
Graphic Designer
Founded in Belgium in 2017, BeCode is a coding school in Brussels created in partnership with the French academic group Simplon. The training is free and focuses on providing practical, job-ready skills, with several companies ready to hire graduates at the end of the program. BeCode is supported by various institutions and private groups.
I assisted the founders in shaping BeCode’s branding and initial communication materials. Over five years, BeCode expanded to Flanders and Wallonia, while remaining committed to gender equality and diversity. In 2021, a women-only IT training program supported by Microsoft was launched. By 2023, BeCode had trained over 3,000 students, most of whom secured employment or started their own businesses.
Deliverables
Brand guidelines
Communication materials
Stack
Adobe Creative Suite
Figma
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