Branding for an Association and gaming Convention

Beacon Events is a non-profit association based in Liège, founded in 2021, specializing in creating gaming and cultural events. Supported by the city and province of Liège, their main challenge was a lack of cohesive branding.

In December 2023, I proposed a complete rebranding from scratch to create a solid foundation for promoting their main event: Beacon 2024, held on May 10-11 at the B3 site in Liège, where prestigious content creators like Joueur du Grenier and Hugo Lisoir were present.

The main theme of the convention was Star Citizen, and the graphic universe for the event was created in close collaboration with Cloud Imperium Games. Star Citizen and its single-player counterpart, Squadron 42, represent the most advanced technological showcase in the industry and boast the largest development budget in video game history.

Beacon Events association brand guidelines

Beacon 2024 event brand guidelines

Website (Webflow)

Posters and flyers

Magazine insert

Video Adshel for Clear Channel

Merchandising

Partnership proposal document

Press release

Copywriting

Webflow

Client-first

Relume

Weglot

Adobe Creative Suite

Figma

Tally