Creation of Branding for a Sustainability-Focused Startup

EatCan is a Belgian startup focused on waste management, specializing in the recycling of cans and plastic bottles. The company has developed a machine that utilizes two methods (compaction or shredding) and rewards users for recycling. A display on the machine runs advertising, providing additional ad space for clients such as gas stations and shopping malls.

The project involved creating a graphic universe for the brand identity and its product, as well as a destination website to support the sales tools designed in-house.

Brand guidelines

Website (Webflow)

Webflow

Client-first

Relume

Adobe Creative Suite

Figma