Design for a Tech Startup Specializing in RTLS

Brand Designer

Graphic Designer

A spin-off from Ghent University founded in 2015, Pozyx offers advanced real-time location system (RTLS) solutions using Ultra-Wide Band (UWB) technology. Primarily focused on indoor tracking, Pozyx achieves significantly higher levels of accuracy compared to Bluetooth and Wi-Fi devices. In the realm of Industry 4.0 and the Internet of Things, Pozyx's hardware and intelligent algorithms deliver and interpret high-value data.

Over the course of my two-year collaboration with the brand, I helped Pozyx refine its positioning through a series of commercial materials and technical datasheets designed to highlight its offering, making it easier for the sales team to promote their solution. I also contributed to the design of product packaging to enhance customer satisfaction by creating a memorable unboxing experience. Pozyx’s clients include Airbus, AB InBev, and Samsung.