Playlog Group Inc.

Playlog is your all-in-one solution for capturing, sharing, and reliving life's most memorable moments with friends and family. As the lead product designer, I shaped the product from zero to launch, owning the full UX/UI design across mobile and web.

Over the course of four years, I collaborated closely with the CEO, product manager, engineers, and marketers to define the MVP, launch the product, and redesign the marketing website. My work spanned user flows, wireframes, high-fidelity designs, prototypes, and a scalable design system. I also partnered with growth teams to translate user feedback into iterative improvements — optimizing both experience and conversion. This case study showcases my ability to lead end-to-end design and deliver user-first solutions in a fast-moving startup.

That was the question at the heart of Playlog.

When we looked at existing photo-sharing platforms, we saw a gap: while users could store thousands of photos, the experience of creating albums, sharing memories, and inviting others often felt heavy, complicated, and transactional. Playlog set out to change that — to create a seamless, high-quality, and privacy-first platform that made collaboration as easy and joyful as the moments themselves.

Starting a shared album shouldn’t feel like a chore. In our early user tests, hosts dropped off when forced through multi-step forms and hidden privacy settings. I collapsed naming, inviting, and access controls into a single, scannable screen—so you can get from zero to “go live” without hesitation.

Single-screen setup: Enter an album name, invite friends, and tweak privacy all in one place.Instant sharing: Invite contributors right when creating an album

Inline privacy controls: Toggle to keep the album private or public are right next to the relevant fields, no buried toggles.

Momentum first design: With one clear “Create” button, hosts complete setup in three taps or less, cutting abandon-rate by 25%.

Encouraging meaningful contributions Adding context to memories, one prompt at a time

Through interviews, users often felt aimless about what to share. To guide contributions, we built an optional “Prompt” field directly into the album setup screen:

It turns uploading into storytelling, which helped drive engagement across event types.

Drawing on user research and quantitative data, I tackled four critical hurdles that held Playlog back. By streamlining album setup, clarifying uploads, enabling zero-login group sharing, and baking in subtle engagement nudges, each solution was crafted to eliminate frustration and keep users coming back. Below are the core challenges and the high-impact fixes I delivered.

In a lean, high-velocity environment, design direction often risked getting sidelined by shifting priorities, resource constraints, and healthy but time consuming debates. To keep momentum without sacrificing quality, I established clear decision frameworks, lightweight alignment rituals, and transparent prioritization practices. These mechanisms ensured we could rapidly converge on design choices, pivot gracefully when roadmaps changed, and concentrate our limited bandwidth on the highest-impact features.

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