Over the course of four years, I collaborated closely with the CEO, product manager, engineers, and marketers to define the MVP, launch the product, and redesign the marketing website. My work spanned user flows, wireframes, high-fidelity designs, prototypes, and a scalable design system.
I also partnered with growth teams to translate user feedback into iterative improvements — optimizing both experience and conversion. This case study showcases my ability to lead end-to-end design and deliver user-first solutions in a fast-moving startup.