Yavani is a concept brand identity designed for a contemporary yoga and wellness studio focused on intentional movement, inner calm, and elevated design. The visual system is built to reflect balance — between softness and structure, depth and light, motion and stillness.

The goal: create a brand that feels grounded, modern, and premium — without losing warmth or approachability.

Yavani positions itself as a place for conscious practice and everyday ritual. The identity had to support that: not overly spiritual, not trend-driven, but timeless and clear. It’s designed for people who take care of themselves with intention, and value quality in every detail — from their surroundings to the brands they engage with.

The symbol is based on abstract, balanced forms — referencing seated posture, flow, and presence. It’s minimal, geometric, and immediately recognizable, with a centered visual rhythm that reflects the calm and control of yoga itself.

The logotype is soft but structured: a clean sans-serif with subtle character. It pairs well with the symbol across digital and physical formats, from studio signage to apparel labels.

Yavani’s palette is built from warm, earthy tones — inspired by natural textures like stone, clay, and sun-washed fabric. The progression from deep browns to soft creams creates a calm, tactile environment that complements the slower pace of the studio.

Rich base tones like #2B1F1A and #5C3B31 add grounding

Mid-range shades like #AD6E4D and #C9A88C bring warmth

Light neutrals like #E4CDB4 and #F5EEE6 provide balance and space These colors are designed to work across both physical spaces and digital content without ever feeling flat or cold.

The identity is applied across a full brand system, including:

Stationery and printed materials for in-studio use

Apparel and product labels for retail and staff wear

Merchandise like tote bags that carry the brand out into daily life

Posters and signage for events, sessions, and seasonal campaigns Each touchpoint is designed to feel calm, high-quality, and intentional — nothing feels rushed or overdone.

This is a concept project exploring how a modern yoga and wellness brand can express depth and clarity through its visual identity. Yavani doesn’t rely on clichés or overstimulation — instead, it communicates calm confidence through space, form, and thoughtful restraint.

If you're building something in wellness, movement, or lifestyle, and want a brand that feels premium but grounded — let’s connect.