Lead Generation and Conversion Optimization

A training provider and a healthcare SaaS needed to increase traffic and sales. I contributed to the project by:

Developing and executing a comprehensive content strategy and managing content calendar

Researching and writing SEO blogs and publishing them on WordPress

Managing social media presence across platforms, creating posts, and scheduling them on Agorapulse

Conducting regular social media analytics to inform strategy and optimize performance

Creating social media playbooks and managing social media communities

Writing, designing, and scheduling email campaigns on Mailchimp