Website Redesign and PR Campaign
Kimberly Navales
Market Researcher
UX Researcher
Content Writer
Diagrams.net
MailChimp
WordPress
First Ascent Design
A science-based business incubator, various nonprofits, educational facilities, animal care, and hospitality clients needed to revamp outdated websites, improving UX, UI, and online presence. I contributed to these projects by:
Conducting industry and competitor research
Redesigning website architecture through sitemap creation and UX flow mapping
Developing engaging content strategy and outlines
Writing web copy and press releases
Building an email distribution list
Implementing and monitoring social media campaigns
Analyzing and reporting on key performance indicators (KPIs)
