Website Redesign and PR Campaign

A science-based business incubator, various nonprofits, educational facilities, animal care, and hospitality clients needed to revamp outdated websites, improving UX, UI, and online presence. I contributed to these projects by:

Conducting industry and competitor research

Redesigning website architecture through sitemap creation and UX flow mapping

Developing engaging content strategy and outlines

Writing web copy and press releases

Building an email distribution list

Implementing and monitoring social media campaigns

Analyzing and reporting on key performance indicators (KPIs)