Bookworm Reads - Product Strategy

Problem/ Opportunity

Bookworm Reads is a colorful and incredible community based book tracking app. With 20k+ active users and one full time developer and founder, we needed to identify a way to move towards higher monetization with thoughtful feature development to deliver value while being extremely thoughtful about effort.

Implemented an annual and quarterly planning system to align on goals and tactics to reach goals

Created and maintained a flexible roadmap to support the business needs and provide clarity

Developed task management system for product development

Increased revenue

Ability to bring on volunteer developers to help grow the app functionality

Cross department alignment to drive bigger impact with each initiative

Continued user growth and engagement