Agent Recruitment App for Major Real Estate Brand

User pain point: Real estate brokers have a hard job, one of the many things required of them is to take care of the team the develop and continue to grow the team. Limited technology is on the market to support these unique needs.

Business: a major KPI for the company was agent adds and that had been decreasing. The business wanted to better support their core clients, the brokers.

User research to identify most impactful opportunity

24 month product roadmap outlining opportunities for continued growth

Data integration with advanced MLS dataset

ML for optimal user experience

Product Launch strategy supporting cross functional teams

Increase of new agent adds with direct tie to brokers using the mobile app

Outlined successful product launch strategy to be used for additional teams