Survey product -> ultimate brand performance platform
Sam Courtain
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Posted Apr 26, 2024
First product manager at a series A startup. Grew product to transform the way marketers measure their brand investments across platforms and strategies.
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Problem & Opportunity
Business Needs: A well developed survey platform was ready for it's next life. Given the limitations of growth within the market research world, we identified an oppirtunity to expand business and move upstream to larger clients
User Needs: tools to support brand advertising measurement is limited due to the complex nature of the task. Brand marketers needed ways to validate the large advertising spend and impact
Solution
designed, developed, and launched a new brand optimization platform that leveraged advance technological requirements to track and derive insights for large brands, including audience targeting optimization, custom audience creation, analysis of most impactful messaging and more.
Impact
3x revenue within 1 year
Signed 3+ of the largest brand advertisers in the world within the first 6 months.