Benchmark Visual Communications
Jolina Paula
1 collaborator
Color Palette and Typography
Key Concepts
Imagery
Challenge — Creating Consistency
As Benchmark evolved, the challenge was to translate its existing identity into a cohesive visual system that maintained consistency throughout the brand experience while reinforcing trust, professionalism, and recognition.
Strategy
A flexible visual system was developed to extend the existing identity through consistent graphic principles and applications, strengthening recognition, trust, and overall brand cohesion.
On Social Platforms
@benchmark.coffee
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Posted Dec 5, 2025
A coffee brand built on great drinks, genuine hospitality, and a sense of community where everyone feels at home.
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