Summer Drop Concept for Sunnies Face

Develop a creative direction for a proposed Summer Drop—a seasonal collection spanning lip products, skincare, packaging, and branded merchandise. The objective was to develop a limited-edition concept that celebrated the spirit of summer while staying true to the brand's clean, contemporary identity. Beyond individual products, the proposal sought to establish a cohesive visual system that could unify packaging, accessories, and lifestyle merchandise into one recognizable seasonal experience.

The concept was inspired by everyday adventures under the sun, capturing spontaneous beach trips, iced coffee runs, slow afternoons, and golden hour moments through a refined yet playful visual language.

Drawing inspiration from glossy ceramic tiles, organic forms, and nostalgic summer memories, the direction balanced dreamlike warmth with Sunnies Face's signature minimalism. Rather than reinventing the brand, the proposal introduced a seasonal layer that felt fresh yet familiar, creating a flexible visual system that could extend seamlessly across packaging and branded touchpoints.