Haraya Branding Identity

focused on furniture, home, objects, and thoughtful design. Named after the Filipino concept "imahinasyon", the brand celebrates creativity as a tool for transforming everyday spaces.

Drawing inspiration from Filipino craftsmanship and Moroccan design traditions, Haraya blends handcrafted materials, warm colors, and playful forms into a visual identity that feels both expressive and refined.

The identity embraces the curiosity, freedom, and spontaneity often associated with the creative process. Inspired by the meaning of the brand name, the visual system balances playful expression with thoughtful design, creating an identity that feels approachable, authentic, and timeless.

A collection of custom graphic elements expands the identity beyond the logo. Inspired by Moroccan patterns and geometric motifs, the system includes an eight-point star, organic shapes, imperfect forms, and textile inspired patterns.

These elements create a flexible visual language that can be applied across furniture, home objects, lighting, rugs, textiles, and future product categories while maintaining a cohesive brand presence.

instagram @byharaya