Bread Lounge
Jolina + Jamie
Moodboard
Color Palette and Typography
Packaging and Signage
Imagery
Challenge
Bread Lounge is a contemporary bakery offering simple, clean, and thoughtfully crafted breads and pastries designed for everyday indulgence. While the bakery is known for its quality and craftsmanship, its current identity lacks a cohesive and modern visual expression that resonates with today’s consumers—especially those seeking artisanal, experience-driven bakery environments.
Strategy
A modern yet warm visual language was developed to reflect the bakery’s craftsmanship, comfort, and quality. This refreshed identity brings greater recognition and emotional resonance to the brand, creating a unified and engaging experience across all customer touchpoints.
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Posted Dec 4, 2025
A cohesive brand identity system that elevates Bread Lounge's presence with a clear and inviting expression of its character.
