Kommo | App Design
Natworks Studio
✦ Overview
About Kommo
A platform to pair a beginner and an experienced user to set and tackle challenges together, enabling them to discover ingredients and then use them to create a balanced meal.
Industry
Health & Wellness, EduTech
Tasks
UX research and data analysis
Concept development
Prototyping
UX & UI Design for mobile app
User testing
✦The Problem
As awareness grows regarding the link between food and health, one in eight UK young adults intends to adopt a plant-based diet.
However, changing diet is often perceived as a daunting experience.
✦ Key Insights
Our research shows these are the critical insights into their relationship with food.
1. Psychological Barrier to Dietary Change
They feel better after eating a meal that "they believe" to be balanced. This prevents dietary changes because removing meat feels like removing nutrition.
2. Mindful Eating Over Nutritional Content
What matters most is the feeling of being mindful of food choices, not the actual nutritional content. Hence, we can address nutritional concerns through increased food awareness. We must make users feel they have taken good care of themselves.
3. Routine-Routine Experience
Their tendency to get stuck in a repetitive diet causes them to feel excitement when breaking a routine. It feels exciting at the beginning, but then it becomes tedious. Therefore, it has to be a mundane-breaking experience throughout to be sustainable.
✦ The Design Principle
Enabling –– Enable the user to go through a frictionless diet transition
Personalised –– Customizing the user experience to meet individual preferences and needs.
Motivating –– Providing immediate, positive feedback and incentives to users for their actions.
✦ The Solution
Bridging Users and Mentors for Behavioral Change
Receive feedback and guidance from mentors.
Benefit mentors by empowering them to maintain their diet through prescribing change
Complete personalised challenges collectively
Log meals to contribute to the team.
Using social conformity as an extrinsic motivation.
Intelligent meal guide
Enable users to complete the given challenge.
Encourage trying new ingredients with personalised suggestions.
Overcome user's concerns about meeting their nutritional needs.
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Posted Jul 22, 2024
Assisting the transition towards a more plant-based diet
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