Telling the Brand's Story

For Zillow's real estate campaign, the sound design and music editing were crafted to guide listeners on a journey of discovery, embodying the intrigue and thrill of finding a dream home. The project’s audio landscape began with a touch of mystery, using soft, ambient textures and distant, echoing chimes to evoke curiosity and anticipation.

As the narrative unfolded, sound effects were strategically layered—gentle footsteps, whispers of wind, and creaking doors—to build a sense of adventure and exploration, resolving into warm, uplifting tones as the perfect home came into view, leaving listeners with a sense of satisfaction and hope.

In the sound design, the story was told from a child’s perspective, capturing the mix of emotions that come with moving to a new home. To reflect a child’s experience, playful but uncertain musical tones introduced a sense of curiosity tinged with hesitation. As the narrative progressed, brighter, more cheerful melodies represented moments of discovery and comfort, as if the child were finding new nooks, imagining adventures, and making friends with her surroundings. By the end, the music gently conveyed a sense of belonging and excitement, mirroring the way children adapt and come to love their new home.

This progression not only enhanced the visual storytelling but created an emotional journey, making the home-searching experience feel as fulfilling as finding "the one."