Qiddiya - Play Life | Sound Design, Music Editing, Production

Aly Salah

Audio Editor
Music Producer
Sound Designer
Pro Tools

Funny, Quirky and Adventurous

Qiddiya is an ambitious entertainment, sports, and cultural destination in Saudi Arabia, designed to be a hub of adventure, creativity, and exploration. As part of the Vision 2030 initiative, it promises world-class attractions, from theme parks and outdoor activities to arts and sporting events, all set in a unique desert landscape near Riyadh.
For Qiddiya's commercial, the sound design and music editing were meticulously crafted to deliver a narrative that was both humorous and thrilling, capturing the unique essence of the project. The soundtrack opened with playful rhythms and lively sound effects, which established a whimsical atmosphere to draw viewers in.
As the visual story unfolded, layers of energetic beats and rising energy underscored moments of surprise, giving each scene an edge of excitement. Strategic pauses and comedic timing in the sound effects amplified the humor, allowing each twist to land with just the right amount of intrigue. The open-ended finish, ending on a high note is intended to pique the viewers' curiosity and leave them eager to see what adventures Qiddiya holds next.
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