Redesign of Unimed Campinas App
João Furquim
OVERVIEW
Unimed Campinas aimed to empower its health plan beneficiaries with a feature-rich app for better healthcare control and a superior user experience.
GOAL
The primary goal was to enhance the user experience and modernize the app's interface and technology.
THE PROBLEM
Navigation Complexity: Confusing menus and disorganized information hindered user navigation.
Lack of Features: The app lacked customization and effective search functionality.
Limited Integration with Medical Services: Connecting to external providers was problematic.
THE PROCESS
User testing informed iterative design changes for an improved user experience.
SOLUTION
Simplified User Interface: A clean, intuitive interface optimized navigation.
Increased User Engagement: A personalized dashboard boosted user engagement.
Enhanced Convenience and Accessibility: Telemedicine integration improved accessibility.
Empowerment in Health Management: Proactive notifications and personalized content empowered users.
Streamlined Customer Support: Enhanced support features improved the user experience.
LEARNING
Incorporating user feedback can significantly elevate overall user satisfaction.
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Posted Oct 1, 2023
Revamped Unimed Campinas App: Simplified navigation, enhanced user engagement, and improved healthcare management.
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