Redesign of Unimed Campinas App

Unimed Campinas aimed to empower its health plan beneficiaries with a feature-rich app for better healthcare control and a superior user experience.

The primary goal was to enhance the user experience and modernize the app's interface and technology.

Navigation Complexity: Confusing menus and disorganized information hindered user navigation.

Lack of Features: The app lacked customization and effective search functionality.

Limited Integration with Medical Services: Connecting to external providers was problematic.

User testing informed iterative design changes for an improved user experience.

Simplified User Interface: A clean, intuitive interface optimized navigation.

Increased User Engagement: A personalized dashboard boosted user engagement.

Enhanced Convenience and Accessibility: Telemedicine integration improved accessibility.

Empowerment in Health Management: Proactive notifications and personalized content empowered users.

Streamlined Customer Support: Enhanced support features improved the user experience.