I undertook the development of two websites and their respective brand identities for a technology group. These projects were executed at different times, each following a similar approach rooted in the Double Diamond methodology, encompassing information gathering, benchmarking, and the pursuit of a refined final outcome.
Challenges:
Sequential Development: Managing two projects for the same client, each with its unique requirements, posed an interesting challenge. Adhering to a consistent approach was essential.
Double Diamond Methodology: Embracing the Double Diamond methodology demanded extensive research, ensuring that we addressed the technology group's evolving needs effectively.
Approach:
Phase 1 - Initial Project:
Discovery: We initiated with comprehensive stakeholder interviews and user research.
Define: Creating detailed user personas and identifying specific needs.
Develop: Designing wireframes, conducting usability tests, and crafting an intuitive user journey.
Deliver: Developing a polished website with a cohesive brand identity.
Phase 2 - Subsequent Project:
Discovery: Leveraging prior knowledge and experience, we refined our approach by identifying further potential enhancements.
Define: Updating existing personas and refining our design strategy.
Develop: Building on the previous project's success, we incorporated advanced features and user-centric design.
Deliver: Launching the second website with an enhanced brand identity that maintained consistency with the first project.
Results
The two websites and their brand identities were well-received, reflecting a significant boost in the technology group's online presence. The iterative approach between the two projects allowed for improved functionality, aesthetics, and user experience.
Learning
Consistency, adaptability, and adherence to a robust design methodology are key to the successful execution of multiple projects for the same client, even when they share a similar approach.
0 likes · 50 views · Oct 1, 2023
Crafted 2 tech group websites and brand identities, embracing the Double Diamond methodology, ensuring consistent excellence.
