IterateUX

IterateUX is an online UX community through Discord who helps aspiring UX professionals practice their UX skills through design challenges, portfolio reviews, and whiteboard challenges.

They are a group of volunteers who host webinars, challenges, and workshops through Discord & Zoom where UX professionals chat for feedback and career advice.

The current problem is growth & expansion of IterateUX to create a global UX community, including expand members outside Seattle & Vancouver. They do not have a community outreach team for reaching out professionals volunteer their time and host workshops, webinars, and challenges for aspiring UX designers.

Community Engagement Opportunity 

IterateUX wants to evolve and keep growing as a community. A year ago, they launched a community forum on Discord. The goal behind IterateUX Discord Server is to provide an interactive and engaging community to learn and build ourselves to become strong UX Designers. Currently, the Discord forum provides portfolio reviews, design reviews, career help, UX design resources, and much more. Lately, there has not been much engagement on Discord. The goal is to learn and provide recommendations on increasing engagement through UX research.

Potential Business Impact

Goals/Requirements: Some of the goals and requirement that helped get this long-term project includes: • Creating a list of professionals who follow us and know IterateUX • Generating content ideas for social media outside webinars & workshops • Rebranding IterateUX as a whole, including website, Discord, & marketing, with new design and content to reach a larger audience.

The steps to take on the problem is start small of reaching out professionals through LinkedIn and different communities to create collaboration opportunities. My roles involves being a content writer, outreach & event coordinator to collaborate with designers, researchers, and co-founders to generate workshops, portfolio review, and mini challenges for aspiring UX designers.

The key deliverables includes:

communicate and engage with our aspiring UX designers and professionals

collect feedback from webinars, workshops, and challenges to empathize our members

share our findings based on research from our Discord members through, surveys, interviews, A/B testing, card sorting, and user stories / diaries to gather a macro-perspective experience on Discord

create a data synthesis on the qualitative data from interviews & introductory calls

coordinate organize weekly webinars both Discord & Meetups

collaborate with multiple community partners to generate design sprints and whiteboard challenges

complete the copywriting for multiple social media and event management accounts

Here are my quick takeaways while collaborating:

every community member has unique obstacles that each faced while interacting with Discord

not everyone receive notification on meeting reminders

ability to see others' feedback based on design reviews and portfolios

concerns of public information being revealed especially through resume posts

interesting to see how UX drives a strong community impact

engagement is critical within various levels in the community forum